I saw an ad in a magazine for a brand of running shoes named “Gravity Defyer”. They appear to have actual springs in the heels.
But what really caught my eye is the mark placed predominantly on the side of the shoe. It bears a striking resemblance to, well, human male reproductive cells.
Sophomorically, I thought that this must be some sort of joke. But apparently Gravity Defyer, Inc., claims that their “…logo is delibrate” and that they are “not embarrassed by it, nor are [their] customers”. They even call it out as “slick” and “cool”.
Really? There’s a press release on their website that states the pride the take in this logo (http://gravitydefyer.com/Gravity-Defyer-Logo-Causes-Pull-Out), but I’m skeptical. I think maybe this mark was grafted onto hundreds of shoes before they realized what it looked like. Maybe it was deliberate, but if that’s the case, at risk of sounding prudish, it doesn’t seem like a very wise choice.
